Audience & Community Engagement

National Arts Marketing Project Kicks Off Second Pennsylvania Cohort

Thursday, June 28, 2018

Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. 

Win More Grants: Integrating Evaluation with Stories

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action.

Author(s): Else, Barbara; Clair, Dr. Alicia; Elis, Elisha; Farbman, Dr. Andrea; Garrison, Julie; Haynes, Tina; Hunter, Dr. Bryan; Pinkerton, Judith; Reuer, Dr. Barbara; Rook, Jenni; Rorke, Dr. Margaret; Simpson, Judy; and Vaudreuil, Rebecca.
Date of Publication:

The American Music Therapy Association presented this 2014 briefing paper focused on music therapy programs provided to military personnel, their families, service members in transition, and Veterans on military installations, in military treatment facilities, in VA healthcare facilities, and in communities.  It includes four sections: Background, Model Programs, Research, Recommendations & Conclusions.

On this NAMP Ignite Talk, see how the project “Drawing Lines” used the arts to open conversations about the role art plays in exploring notions of place and in bringing together communities of people.

Passion Project, Public Resource

There is always a gap to fill. I took my frustration with the job hunt and turned my personal solution into a public resource for my sector.

Artists, Arts Patrons, and Access to Capital

Several community organizations are working to create innovative solutions that improve access to capital related to Memphis’s creative class.

Author(s): Citipost Mail
Date of Publication: Mar 17, 2017

This infographic focuses on how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.

At Some Museums, the Art Is Now on the Outside

Is the new trend

Friday, April 21, 2017


Where the museum chooses to display these powerful shows — on the facade of its Bowery building, from dusk to dawn — is a sign of a growing global trend among arts institutions that are trying to make an artistic statement while engaging visitors, both returning and new.

Creating the Right Visual Hierarchy for Your Website

The ugly truth is: over the past 15 years, our patience has decreased. If you structure your web content into logical patterns, the chance of the average visitor leaving your site will decrease!

Six Secrets on How to Become Pennsylvania’s Next Hot Arts Marketer

This first-of-its-kind skill-building initiative combines best practices with new trends to give you and your organization the confidence to compete within the state's diverse and exciting arts space.

The Many Hats of the 21st Century Arts Marketer: There is a Solution

Realizations about trends in our field like multiple hat syndrome helped inspire a new program to support, strengthen and advance arts marketing and audience engagement skills in Pennsylvania.

We live in a digital first, mobile first world. Now’s the time for arts and cultural marketers to meet audiences where they are.

Diversity + Inclusion = A Winning Strategy

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

Announcing the Launch of the new National Arts Marketing Project Website!

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

Author(s): Shapiro, Phyllis, Editor
Date of Publication: Nov 01, 1999

"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]

Author(s): Connolly, Paul and Hinand Cady, Marcelle
Date of Publication: Jan 01, 2001

This handbook grew out of the experience of the Audiences for Literature Network (ALN), an audience development initiative supported by the Lila Wallace-Reader’s Digest Fund (now named the Wallace-Reader’s Digest Funds and referred to here as the Funds or the Wallace Funds). This program began in 1997 when eight community-based literary centers were chosen for one-year planning grants to develop projects through which they would form partnerships with other community organizations to build audiences for literature and literature programming.

Author(s): Hirsch, Jim
Date of Publication: Feb 01, 2003

The Chicago Association for the Performing Arts (CAPA) is the not-for-profit presenting organzation that manages the 3,600 seat Chicago Theatre at 175 N. State STreet in downtown Chicago. This case study shows how CAPA developed a large Database of email addresses of people who either attended events or expressed an interest in receiving information about upcoming events. Special emphasis is given to the African American and Hispanic patron for audience development. This case study is a complete analysis of the entire intitiative.


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