Audience & Community Engagement

Marketing New Works: Making the Unfamiliar, Familiar

The words “new play” or, even more so, “new musical” tend to strike excitement in the hearts of artistic directors, terror in the hearts of managing directors, buzzworthy glee in the hearts of funders, and, unfortunately, hesitancy in the hearts of audiences.

How CRM Can Help You Outperform National Arts Industry Revenue Benchmarks

Content presented by PatronManager.

In economic news, we sometimes hear that the arts aren’t doing so well. So, how can your arts organization defy this trend and become a sustainable entity for years to come? I have three letters for you: CRM.

Engaging the Deaf/disability community: A Marketer’s Exploration

My recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.

Expanding Audience Connections

Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. The ultimate goal is to provide opportunities rooted in a place of purpose, guided by your mission, that have the ability to reach a largest possible range of individuals.

Striving for Positive Change through Arts Programming

An honest, unreserved commitment to community collaboration brings healing and positive growth. If your arts organization feels like their outreach and engagement is not as successful as they had hoped, remember these four key approaches to bring you back to the root of meaningful arts programming. 

Get to Know Your Audience: A Human-Centered, Data-Driven Approach

To communicate effectively, it really helps to know who you’re communicating with. As an arts marketer communicating on behalf of an organization, audience research is one of the most important tools we have to understand who our audiences are and what they want.

The Arts Experience and Reducing Audience Churn

If you could attract neophyte audience members and get them to return by buying them a glass of wine, wouldn’t you do it? And if it was even easier to get them to the next step, becoming regulars—say, all it took was greeting them by name—wouldn’t you do that?

Taking Down Practical Hurdles

Try taking a youngster to a museum. It’s not easy. Where will you put the stroller? What about the crackers and the Cheerios? Such practical thoughts, and others like them, run through the minds of people who are interested in participating in the arts—but haven’t yet committed.

The Road to Participation: Countering Misperceptions

Reviewing theoretical and data-driven research, along with practical experiences from arts organizations over the past 10 years, The Wallace Foundation and its partners have developed a much better understanding of the reasons people choose to go, or not to go, to an arts performance or exhibition. The decision is not a simple case of yes or no.

The Room Where It Happens

The individuals who are in the room when decisions are made can make all the difference to the following weeks and months of labor to build brand, engage the community, and develop future audiences.  Here are a few helpful hints for you to make the case why marketing should be “in the room” to influence positive outcomes.

The More Arts Marketing Changes, The More it Stays the Same

While the arts marketing landscape changes, and the methods are changing with them, some things will stay the same. This week, read tips, thought-provoking questions, and “lessons learned” from a broad range of professionals in our arts marketing blog salon. 

National Arts Marketing Project Kicks Off Second Pennsylvania Cohort

Thursday, June 28, 2018

Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. 

Win More Grants: Integrating Evaluation with Stories

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action.

Author(s): Else, Barbara; Clair, Dr. Alicia; Elis, Elisha; Farbman, Dr. Andrea; Garrison, Julie; Haynes, Tina; Hunter, Dr. Bryan; Pinkerton, Judith; Reuer, Dr. Barbara; Rook, Jenni; Rorke, Dr. Margaret; Simpson, Judy; and Vaudreuil, Rebecca.
Date of Publication:

The American Music Therapy Association presented this 2014 briefing paper focused on music therapy programs provided to military personnel, their families, service members in transition, and Veterans on military installations, in military treatment facilities, in VA healthcare facilities, and in communities.  It includes four sections: Background, Model Programs, Research, Recommendations & Conclusions.

On this NAMP Ignite Talk, see how the project “Drawing Lines” used the arts to open conversations about the role art plays in exploring notions of place and in bringing together communities of people.

Passion Project, Public Resource

There is always a gap to fill. I took my frustration with the job hunt and turned my personal solution into a public resource for my sector.

Artists, Arts Patrons, and Access to Capital

Several community organizations are working to create innovative solutions that improve access to capital related to Memphis’s creative class.

Author(s): Citipost Mail
Date of Publication: Mar 17, 2017

This infographic focuses on how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.

At Some Museums, the Art Is Now on the Outside

Is the new trend

Friday, April 21, 2017

Category: 

Where the museum chooses to display these powerful shows — on the facade of its Bowery building, from dusk to dawn — is a sign of a growing global trend among arts institutions that are trying to make an artistic statement while engaging visitors, both returning and new.

Creating the Right Visual Hierarchy for Your Website

The ugly truth is: over the past 15 years, our patience has decreased. If you structure your web content into logical patterns, the chance of the average visitor leaving your site will decrease!

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