Branding


Mr. Ceylon Narvelle Mitchell

NAMPC Newbie Takeaways

Posted by Mr. Ceylon Narvelle Mitchell, Dec 11, 2019


Mr. Ceylon Narvelle Mitchell

The 2019 National Arts Marketing Project Conference in Miami, FL was my first arts administration conference and I had a wonderful time! As an individual artist cultivating diverse audiences as well as an entrepreneur serving clients across the arts ecosystem, #NAMPC was the most ideal professional development for both my artistic and administrative growth. 

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49 Creative Geniuses Who Use Blogging to Promote Their Art

Regardless of your passion, you’ll find someone in Leanne’s list you can use to inspire your own success.

Thursday, February 16, 2017

Category: 

You know you don’t want to be spammy, but have no idea how to use a blog to sell those musical compositions, show tickets, short horror stories, family paintings with Fido, or handmade grandfather clocks.

Author(s): Dalton, Aaron
Date of Publication: Aug 01, 2015

Arts partnerships offer companies effective and cost-efficient methods of achieving critical business goals. In fact, 79% of businesses agree that the arts increases name recognition, and 74% of businesses say the arts offer networking opportunities to developing businesses (2010 BCA National Survey of Business Support for the Arts). The second essay in The pARTnership Movement essay series, Put Your Company in the Spotlight, shares stories of how some of America’s top companies partner with the arts to build market share, enhance their brand, and reach new customers.

Author(s): reputation VIP
Date of Publication: Dec 01, 2015

Learn how to build a successful  personal brand via social media in just 4 steps with this infographic from Reputation VIP.

Author(s): Jones, Sarah & Wenglowskyj, Andrea
Date of Publication: Jan 01, 2017

If you’ve downloaded this guide, chances are that you’re an artist or creative entrepreneur who might feel one or all of the following:

  • †Inadequate at articulating what you do (your brand) in person, in writing, and online
  • Overwhelmed with balancing making work, marketing, business and life
  • †A strong need to make more money from your art or creative work, and get the major opportunities that will propel your career further

Author(s): PlayNetwork
Date of Publication: Jul 01, 2014

This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.

Author(s): Lauren Jung
Date of Publication: May 15, 2019

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

Author(s): Americans for the Arts
Date of Publication: Jan 01, 2011

In this e-book, 6 Ways to Keep it Personal: Engaging & Managing Your Audiences Innovatively, Authentically, & Personally, you will:

  • Enter into the mobile marketing arena to learn which practical tools are best to reach your audiences on the go
  • Become skilled & savvy at developing a unique voice specific only to your arts organization
  • Understand why keeping your marketing personal establishes an emotional connection between your institution and your patron and ensures long-lasting patron loyalty

Author(s): Bhargava, Rohit
Date of Publication: Jan 01, 2012

The aim of this e-book book is to share the real secret to building more audience passion that leads to better fundraising, more community support, and increasing your audience. The "secret" is simple: you need to make your arts organization more human.

Author(s): Americans for the Arts
Date of Publication: Jan 01, 2012

This e-book explore 12 companies, 6 that had brand mis steps and 6 that used their brand in exemplary ways. From logo redesign to new product introductions, companies use their brand to communciate their core values. Learn from this e-book some do's and dont's of brand development.

Author(s): Stravinski Sharrow , Chris
Date of Publication: Jan 01, 2006

The Milwaukee Ballet Company launched the "I Am a Dancer" campaign in the summer of 2005, with the thought that if they could introduce the dancers to their fellow Milwaukeeans by highlighting what makes them interesting people in their private lives–it would be a natural way to increase awareness of them and the Milwaukee Ballet Company. The Dancer Campaign centers on photographs of the dancers in their everyday clothes with something that identifies them personally (snowboard, canoe, guitar) and includes a screened-back dance image with the tagline: "I am a dancer..

Author(s): Colourfast Printing
Date of Publication: Jan 01, 2015

This colorful infographic illustrates the psychology behind logos, breaking down how they affect consumers' perceptions of a brand. From typeface to color and shape, every aspect of a brand's logo implies something about the company's identity to the viewer.

In this “You Are Here” episode, explore the inner workings of this concept in correlation to designer Raymond Lowey’s (Shell, Coca Cola, Greyhound) familiarity approach along with various studies that prove people tend to subconciously graviate towards the familiar. 


Julie Fossitt

Should You Be Letting It Go?

Posted by Julie Fossitt, Oct 19, 2018


Julie Fossitt

As I was preparing for my presentation at the upcoming National Arts Marketing Project Conference, I interviewed a number of bloggers, digital media experts, marketers, and influencers to get their take on the highs and lows of using social influencers to promote your products and experiences. 

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Ms. Jill Jacobs

Expanding Audience Connections

Posted by Ms. Jill Jacobs, Oct 18, 2018


Ms. Jill Jacobs

Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. The ultimate goal is to provide opportunities rooted in a place of purpose, guided by your mission, that have the ability to reach a largest possible range of individuals.

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Andrea Wenglowskyj


Sara Jones

The heart of your personal brand as an artist? Specificity.

Posted by Andrea Wenglowskyj, Sara Jones, Mar 16, 2017


Andrea Wenglowskyj


Sara Jones

Artists, we know you work hard, but are not always the most extroverted or business-savvy people. Yet you are expected to do it all.

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Mr. Chris McLeod

Walk It Out: The Other Side of Brand No One Talks About

Posted by Mr. Chris McLeod, Mar 09, 2017


Mr. Chris McLeod

Whether you’re working in a swanky downtown office with 100 employees or if you’re an independent artist working out of your momma’s kitchen—Brand. Matters.

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