Content and Storytelling

On this NAMP Ignite Talk, see how the project “Drawing Lines” used the arts to open conversations about the role art plays in exploring notions of place and in bringing together communities of people.

In this CreativeMornings talk, Cathy Deng (fellow at Buzzfeed Open Lab) speaks on the topic of serendipity by encouraging the audience to embrace pure randomness.

In this “You Are Here” episode, explore the inner workings of this concept in correlation to designer Raymond Lowey’s (Shell, Coca Cola, Greyhound) familiarity approach along with various studies that prove people tend to subconciously graviate towards the familiar. 

At Some Museums, the Art Is Now on the Outside

Is the new trend

Friday, April 21, 2017


Where the museum chooses to display these powerful shows — on the facade of its Bowery building, from dusk to dawn — is a sign of a growing global trend among arts institutions that are trying to make an artistic statement while engaging visitors, both returning and new.

Author(s): Marketo, Inc.
Date of Publication: 2014

This ebook goes through tride and true strategies for lean content marketing -- so you can extend the value of all your thought leadership.

A Performance in Queens Got Right What That Pepsi Ad Got Wrong

A performance in Queens, drew a very different audience and packed a punch to the gut, rather than the wallet.

Tuesday, April 18, 2017


A performance in Queens, drew a very different audience—the parents, friends, and children of some 350 members of the community that took the stage—and packed a punch to the gut, rather than the wallet.


Author(s): PlayNetwork
Date of Publication: July 2014

This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.

We live in a digital first, mobile first world. Now’s the time for arts and cultural marketers to meet audiences where they are.

Isamu Noguchi’s Voluntary Stay in a Japanese-American Incarceration Camp

The modernist sculptor voluntarily entered one of the many incarceration camps for Japanese Americans and it was an experience that deeply impacted him.

Friday, March 17, 2017


His ideas, at the start, were limitless and detailed. Noguchi wanted to organize lectures on Japanese art as well as arts and crafts activities, figuring that such vocational training could prove helpful after the war.

Joe Gebbia, the co-founder of Airbnb, bet his whole company on the belief that people can trust each other enough to stay in one another's homes. 

Author(s): Juliet Ramirez
Date of Publication:

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 

Announcing the Launch of the new National Arts Marketing Project Website!

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

Author(s): Americans for the Arts
Date of Publication: 2012

In this e-Book, Banish Online Video Marketing Blunders for Good!, you’ll find examples of successful marketing videos from a variety of organizations and genres, including dance, theatre, music, and the visual arts.

Author(s): Szántó, András; Levy, Daniel S.; Tyndall, Andrew
Date of Publication: April 2005

The National Journalism Program at Columbia University's Reporting the Arts studied trends in space, format, and coverage of the arts and culture in daily newspapers from 10 communities and from selected national news outlets.

Author(s): Neiman, Jennifer
Date of Publication: Sep 30, 1996

This Monographs can help you think about new ways to make media work for you. Following an overview of what makes news, this issue will explore how to disseminate that news and suggest new ways of thinking strategically about press coverage.

Author(s): Nicholson, Margie
Date of Publication: Dec 31, 1989

This handbook has been designed to encourage nonprofit organizations to take advantage of the cable access facilities in their community. It presents a frame-work for understanding and using cable access, provides specific tips on getting involved in access, and offers 12 case studies of effective nonprofit uses of cable access for public education, community organizing, fundraising, and issue advocacy, including as case study of the Los Angeles Jazz Society in California. Includes a directory of the organizations mentioned in the study and other cable resource organizations.

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