Data & Analytics

Author(s): Smiland, Bob
Date of Publication: 2016

Situated at the crossroads of LA’s Skid Row and the burgeoning downtown Arts District, Inner-City Arts is well-positioned to produce greater educational equity for our students and opportunities for them to participate in the region’s growing creative economy. This study looks at the data showing how our work has an impact on the students in Los Angeles.

Author(s): Lisa Richards Toney
Date of Publication: 2014

In the Spring of 2014, DCCAH engaged Quadrant Research to work in collaboration with key stakeholders in District of Columbia Public School (DCPS) and District of Columbia Public Charter School (DCPCS) systems to both craft and implement a comprehensive study on the status of arts education.

Author(s): Kara Bruney
Date of Publication: 2017

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Author(s): LaPlaca Cohen Agency
Date of Publication: 2014

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

The USA's Chief Data Scientist designated his own profession "the sexiest job of the 21st century." Here's proof he was right. Watch the origin story of Dr. Data, who performs a catchy infotainment rap about predictive analytics and reveals the power of embracing your true inner geek.
 

Author(s): Juliet Ramirez
Date of Publication:

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 
 

Announcing the Launch of the new National Arts Marketing Project Website!

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

Author(s): Americans for the Arts
Date of Publication: 2016

This report is an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current insight on topics including support for arts education and government arts funding, personal engagement in the arts, the personal benefits and well-being that come from engaging in the arts, and if/how those benefits extend more broadly to the community.

Author(s): Americans for the Arts
Date of Publication: 2012

In this e-book, 13 Social Media Infographics That Every Marketer Needs to See, Volume 2, you will:

Author(s): Americans for the Arts
Date of Publication: 2012

In this e-Book, Take the Fear out of ROI, you'll learn how to measure the ROI of a number of different marketing campaigns that you can apply to your own work.

Author(s): Americans for the Arts
Date of Publication: 2013

The marketing philosophy of these digital times is undeniable: varied, visually rich content is the key to a successful marketing mix in 2013. Review some of the best infographics in the e-book, Marketing Mixology:13 Social Media Infographics Every Marketer Needs to See. Infographics are now more elaborate and informative than ever. And it’s no wonder—infographics pack a punch. They frame data so that numbers construct a story, allowing users to digest information in a compelling, accessible way. This carefully-curated collection of social media infographics

Author(s): Stoute, Steve
Date of Publication: August 2012

Steve Stoute traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American

36 Useful Apps and Online Tools for Nonprofits

Category: 

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web, email, social media, and visual content.

Author(s): Americans for the Arts
Date of Publication: 2012

Arts & Economic Prosperity IV is the fourth study by Americans for the Arts of the nonprofit arts and culture industry’s impact on the economy. This Media Kit was provided to organizations participating in the study to help provide tips and tricks on leveraging their economic impact findings to make a case for the arts.

Author(s): Americans for the Arts
Date of Publication: 2012

Arts & Economic Prosperity IV is the fourth study by Americans for the Arts of the nonprofit arts and culture industry’s impact on the economy. The most comprehensive study of its kind, it features customized findings on 182 study regions representing all 50 states and the District of Columbia as well as estimates of economic impact nationally. This sample document is a swiss cheese press release to be used by organizations participating in the study.

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