On this NAMP Ignite Talk, see how the project “Drawing Lines” used the arts to open conversations about the role art plays in exploring notions of place and in bringing together communities of people.

In this CreativeMornings talk, Cathy Deng (fellow at Buzzfeed Open Lab) speaks on the topic of serendipity by encouraging the audience to embrace pure randomness.

Artists, Arts Patrons, and Access to Capital

Several community organizations are working to create innovative solutions that improve access to capital related to Memphis’s creative class.

In this “You Are Here” episode, explore the inner workings of this concept in correlation to designer Raymond Lowey’s (Shell, Coca Cola, Greyhound) familiarity approach along with various studies that prove people tend to subconciously graviate towards the familiar. 

In this NAMP Ignite Talks, Chris Denson, Director of Ignition Factory at OmnicomMediaGroup USA and Creator/Host of Innovation Crush Podcast Series, discusses what it takes to be innovative from a business perspective.

As creatives, we can often find ourselves afraid to push past barriers that either we've placed on ourselves or others have placed on us. In this CreativeMornings NYC talk, Refinery29 cofounder Piera Gelardi inspires us to go beyond expectations and live with courageous creativity.

At Some Museums, the Art Is Now on the Outside

Is the new trend

Friday, April 21, 2017


Where the museum chooses to display these powerful shows — on the facade of its Bowery building, from dusk to dawn — is a sign of a growing global trend among arts institutions that are trying to make an artistic statement while engaging visitors, both returning and new.

How to Sell on Instagram

Do you want to use Instagram as a revenue stream?

Friday, November 25, 2016


Jasmine Star shares how to sell your products and services via Instagram. You’ll discover the advantages of using Instagram for selling.

This video is more about the mentality and limits people are challenged with—giving the masses the lens to finally see what is possible in all of us....drawing or anything else. Graham Shaw demonstrates how the simple act of drawing has the power to make a positive difference in the world.

Creating the Right Visual Hierarchy for Your Website

The ugly truth is: over the past 15 years, our patience has decreased. If you structure your web content into logical patterns, the chance of the average visitor leaving your site will decrease!

The USA's Chief Data Scientist designated his own profession "the sexiest job of the 21st century." Here's proof he was right. Watch the origin story of Dr. Data, who performs a catchy infotainment rap about predictive analytics and reveals the power of embracing your true inner geek.

We live in a digital first, mobile first world. Now’s the time for arts and cultural marketers to meet audiences where they are.

Diversity + Inclusion = A Winning Strategy

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

Our voice is strong and vital—let’s use it!

Arts marketers, this is our call to stand up and to use our powers for good. If there’s not a higher purpose to communicating about the arts, what's the point in filling up a building with people?

Author(s): Juliet Ramirez
Date of Publication:

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 

Announcing the Launch of the new National Arts Marketing Project Website!

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

This video from the group Museum Hack demostrates the vitality and energy of the organization's commitment to bringing fun back into a musuem visit. Aimed at millennials, Museum Hack's associates encourage selfies with the art, love ot dish gossip, and talk about the cost of the art work. Anything and everything to share how much fun art really is. As cultural institution they are setting a standard for engaging audiences in new ways and they are drawing more than just millennials to museums as a result.

Author(s): Cannell, Michael
Date of Publication: September/October 2015

How can museums attract millennials to their exhibitions. Arts and cultural institutions are looking for new ways to engage young professionsals and turn them into their loyal patrons and donors. A group, Musuem Hack, has developed a new style of introducing crowds to museums that focuses on "subversive fun." Read more in this article from Arrive Magazine.

Author(s): Americans for the Arts
Date of Publication: 2013

These three case studies showcase the wonder of weird and share advice from innovators, Santa Cruz Museum of Art and History, the Laundromat Project, and the Portland Art Museum, who make unconventionality a priority to attract and engage their audiences. Let’s Get Weird: Lessons on How to Innovate, Motivate, and Take a Leap of Faith reveals the amazing things that can happen when you create opportunities for the unusual in the arts.


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