How to Use Facebook Ads to Boost Your Best Content

Larry Kim (founder & Chief Technology Officer of WordStream) joins this episode of the Social Media Marketing Podcast to help explain the inner workings of Facebook advertising and how to be sucessful on your next paid advertising campaign.

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Using Google Analytics: An Essential Guide for Social Media Marketers & Small Business Owners

Wednesday, April 19, 2017

Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.

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Disha Dinesh

How to Sell on Instagram

Do you want to use Instagram as a revenue stream?

Friday, November 25, 2016

Jasmine Star, a professional photographer who specializes in Instagram marketing, shares her story—which starts with law school, transitions over to photography, and ultimately goes to Instagram. Jasmine is sure to inspire you with ways to sell with Instagram.

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Social Media Examiner
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Michael Stelzner

How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

How to Use Facebook Ads to Boost Your Best Content

Tuesday, May 2, 2017

Do you use Facebook ads?

Have you considered creating Facebook ads from your top-performing organic posts?

To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

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Social media Examiner
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Michael Stelzner

Are You Pricing Dynamically?

Dynamic Pricing is All the Rage

Wednesday, May 3, 2017

Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong.  Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower prices, but little demand at higher prices.  In either case, planning your changes in advance is key to a successful strategy, but more importantly a strategy focused on dynamic pricing alone misses much of the potential opportunity to be realised from pricing.

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y Arts Professional

Museums Are The Biggest Job Creator You’ve Never Heard Of

OK museums, it’s time to talk money.

Friday, March 17, 2017

I don’t mean admission fees or fundraising drives. I’m talking about all the money museums generate for local, national, and global economies. If you haven’t yet found a resolution for 2017, make it to spread the word that museums are important for the economy.
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Museum Hack
Author Name: 
Ashleigh Hibbins

Announcing the Launch of the new National Arts Marketing Project Website!

After months of hard work and dedication, we are pleased to announce the launch of the brand new National Arts Marketing Project website! The new site went live on Jan. 18, 2017, and can be accessed by visiting namp.americansforthearts.org.

We redesigned and crafted our beautiful new website for YOU, the arts marketer. We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

Among our goals for the new website:

  • We want our nation’s growing arts marketing community to have a digital space where anyone who wants to learn about arts marketing, communications, and audience engagement can belong, share information, and learn from each other. Now we have a platform that reflects feedback we gathered from the community, and this community can continue to grow as we keep listening.
  • We want our growing audience to have a place get to know us better: understand who we are, understand why we do what we do, and understand the impact that NAMP can make on your day-to-day work, your organization, and your community.
  • As a national leader in the space of arts marketing, communications, and audience engagement, it’s important for us to constantly deliver relevant tools and resources on the latest solutions and trends within the industry so that you can better make informed decisions when marketing the arts and communicating your value.
  • We want to be more connected with you. We’re busy, and we know you’re busy, so we want to get you the information you need to know, before you need to know it!
  • We want to inspire you, and also learn what inspires this community. We know that inspiration is all around us, so we reimagined the site to inspire everyone who visits NAMP, and showcase what inspires our community in your professional and personal lives.

From compelling imagery to color scheme to typeface, every page across the site has been updated to reflect our new look and feel. You’ll enjoy a more user-friendly and mobile-friendly experience while learning about NAMP’s programs, services, and tools. The new site allows you to browse through a robust library of educational resources and tools to effectively market the arts, communicate your value, and engage new audiences through streamlined menus, clear navigation, and a responsive layout for all platforms.

Here’s how to start exploring the new NAMP website:

  • The GET SMARTER section has resources you’ll need throughout your arts marketing career: blogs; information on workshops, webinars, and the NAMP Conference; and a searchable Resource Library.
  • The GET TOGETHER section of the site lets you connect with other arts marketers from across the country. Check out your profile on the NAMP community page and update it with your current information and social handles.
  • The NAMP community has always been about fun, magic, and inspiration. So we’ve created a space in the new site where you can GET INSPIRED and share photos, quotes, tools, artwork, and more that inspire you. Your inspiration—what makes you laugh, roll up your sleeves, and get determined—can help make the NAMP community even stronger.

Across these new features, the site contains integrated social media buttons for connecting with us on Facebook and Twitter to foster better communication with you. We will be constantly updating our site with relevant educational content, including blogs, articles, publications, videos, infographics, podcasts, and more in our robust Resource Library.

We hope that all of you who make up our nation’s arts marketing community find this new space easy to use and relevant to the hard work you do in arts marketing, communications, and audience engagement. We hope that you will contribute to the community, and join us as we watch the community grow, together.

With any questions, suggestions, feedback, or comments, please write to us at artsmarketing@artsusa.org

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Author(s): Shapiro, Phyllis, Editor
Date of Publication: November 1999

"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]

Author(s): Theis, Suanne and Stoilis, Kim
Date of Publication: 2004

Everyones Internet (Ev1. Net) Art Car Weekend is an annual public art festival in Houston, Texas that celebrates the drive to create. It draws more than 1,400 participating artists from around the U.S., Canada and Mexico and a live audience of more than 150,000 for a parade and related events. Now 18 years old, this event has inspired other art car events throughout the US, but Houston's Art Car Weekend is a signature event, the biggest and best. This case study discusses the need and process of gaining sponsorships for the program.

Author(s): GoGetFunding
Date of Publication: December 13, 2016

GoGetFunding shares strategies for a successful crowdfunding campaign in their 2013 Crowdfunding Success Statistics infographic.


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