The 7 Best Office Music Playlists for Productivity

Monday, July 31, 2017

It's amazing how music can factor into your productivity. Sometimes it's the mellow singer-songwriters that get you through the day, while other days need some upbeat pop music. No matter your mood, HubSpot's got 7 playlists to match your work mood and boost your productivity!

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Carly Stec

“Drawing Lines” in Austin, Texas was a community art project inspired by historical political changes happening within the city due to electoral redistricting. For this project, an artist or team of artists worked with each council district to co-create an art piece with residents; all of the projects were then brought together as part of a pop-up gallery along Congress Avenue, a major thoroughfare in the city. “Drawing Lines” used the arts to open conversations about the role art plays in exploring notions of place and in bringing together communities of people.

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What Is A Marketing Pixel And Why Should You Care?

Saturday, July 1, 2017

Ever heard of a marketing pixel? It's a little tracker placed on your website so you can keep up with what your customers are looking at to remind them about it later (i.e. ads on Facebook for the play you thought about checking out). Ticketfly is helping you out by laying it all out and how it can help grow your audience.

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Ticketfly Marketing

10 Productivity Apps Every Freelancer Needs

Task management, goal setting, invoices, and contracts—all made easier!

Thursday, October 15, 2015

Every marketer has a period of time when every waking moment they have the power to work—but there are those moments when you'd much rather stay in bed and go on a Netflix binge. Well, 99u has 10 possible solutions to help bring that spark to your work day! Take a look at these apps to help boost your productivity.

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Allison Stadd

6 Attributes of the Most Innovative People

Since March 2005, Phil McKinney has interviewed over 100 innovators on the series Killer Innovations. He took a moment to reflect on all these inspiring interviews and realized that each one person has similar characteristics. In this podcast, he takes a stroll down memory lane and points out the 6 attributes of the most innovative people he's interviewed. 

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Q&A with Three Stellar Content Creators in the Arts

Thursday, July 6, 2017

We all have our own sources of strategy, but it helps to take a look at what other people are doing to see if there are areas we're not tapping into. Capacity Interactive sat down with Lauren Fitzgerald (Director of Marketing and Communications at the New 42nd Street), Amanda Fowler (Marketing Manager at Charlotte Ballet), and Aly Michaud (Digital Marketing Manager at Cincinnati Playhouse in the Park) to pick their brains about the world of content creation.

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Capacity Interactive
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Lauren Fitzgerald, Amanda Fowler, Aly Michaud

Passion Project, Public Resource

In 2013, I was hemorrhaging money. I had just finished my Master’s in Arts Administration and, despite a solid work history for a 24-year-old, I was working full time for no money while paying to live in Washington, DC. So, I did what any anal-retentive college grad would do—I started making lists. 

I wanted to apply for at least 10 jobs per week—anywhere in the country, any type of organization, as long as it was marketing the arts—but finding those openings was a problem. Even great job banks, like the one at Americans for the Arts, only list so many new opportunities each week, and I knew I would only get one interview for every 10-20 applications. In the application game, quantity is key. Searching general job sites with my keywords wasn’t helping—try searching museum, theatre, or god forbid, arts, and see how many hospital jobs you get. 

I started compiling every arts and non-profit job bank I could find, along with direct links to employment pages for specific organizations across the country. I kept adding, even after I had found a job.  Three years and thousands of links later, I launched my website, CulturalJobs.org. Ironically, my push to finally make it public was an abrupt departure from a dream-job-turned-nightmare.

I structured the site around both mine and my friends’ experiences (some are tied to a geographic location, while others really want to work in specific areas, such as orchestras or history museums), so the lists are searchable by both location and organization type. Since moving to Australia, I've taken a more global approach, though I still add US links as well. 

Launching Cultural Jobs also helped me when applying for new jobs—several interviewers commented positively on it, and it helped fill unemployment gaps and gave me an answer for “So what are you doing now?” More importantly, my work can now help others in my field find the right job for them.

What I Learned Along the Way

Side projects are often beneficial, if you have something to show for it.
Show passion for your industry, along with initiative and work ethic. But you can’t just be someone who’s “working on” something. Until I launched Cultural Jobs as a website, it was just a private Google spreadsheet (though a massive one). 

Promote your job openings.
Many of the organizations I found don’t have a dedicated employment page, even for a rolling acceptance of letters of interest for unpaid internships. They are also probably not aware of everywhere they could be posting to reach the most candidates, along with other steps to take. Job hunts are fundamentally different from 20 years ago—has your recruitment process kept up? 

There is always a gap to fill.
I took my frustration with the job hunt and turned my personal solution into a public resource for my sector. I can’t fix the struggle, but hopefully Cultural Jobs can help. 

The work never ends, and that’s OK.
I will never finish adding and updating the links on Cultural Jobs, not to mention marketing it. As someone who likes neat endpoints, accepting this was a big deal for me. 

Go to NAMPC!
Having gone in 2012 and 2015, I can honestly say one of the downsides to living halfway around the world is that I can’t be in Memphis with everyone this November. Both times, going to the National Arts Marketing Project Conference made me a better arts marketer, gave me information to bring up in interviews, and helped me stand out in applications, especially as a speaker in 2015. It was also great to talk with fellow arts professionals about what I was doing and wanted to accomplish with Cultural Jobs, and to get feedback and encouragement.

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10 Nonprofit Twitter Accounts Doing it Right

Thursday, November 10, 2016

Struggling to figure out how a nonprofit can fit into the mainstream Twitter world? Check out these 10 nonprofits who are dominating this social platform, and get some inspiration for your organization's page.

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Sebastian Gutierrez

How to Use Facebook Ads to Boost Your Best Content

Larry Kim (founder & Chief Technology Officer of WordStream) joins this episode of the Social Media Marketing Podcast to help explain the inner workings of Facebook advertising and how to be sucessful on your next paid advertising campaign.

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Cathy Deng is a fellow at Buzzfeed Open Lab, where her main projects focus on how to break people out of their bubbles. In her CreativeMornings talk, she encourages the audience to embrace pure randomness through diversity amongst their team and personal interests, in order to help broaden their innovation and truly expereince serendipity.

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