1409 ITEMS FOUND


Ms. Jill Jacobs

The Opinion Party: Reimagining the Focus Group

Posted by Ms. Jill Jacobs, Sep 24, 2019


Ms. Jill Jacobs

How often have you felt that if your arts organization only had more data, you could reach new audiences? But if you only gather data from a pool of individuals who are already paying attention, then you are missing out on a much-needed conversation with new audiences.

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Get The Most Value From Any Marketing Conference

Tuesday, September 10, 2019

If you’re thinking of registering for the National Arts Marketing Project Conference, but not sure what to expect from a marketing conference experience, learn how to get the most value from attending!

 

Yes
Source Name: 
Marketing Land
Author Name: 
Gene De Libero

A Free Guide to Social Media Marketing for Artists

Thursday, September 19, 2019

Use this free eGuide by Artwork Archive that is designed as an artist’s resource for social media marketing. Learn how to choose the right platform, define a strategy and an authentic brand, as well as build a presence that will attract a growing audience.

Yes
Source Name: 
Artwork Archive

Are Trigger Warnings Triggering?

Friday, July 12, 2019

Studies have shown that trigger warnings fail to lessen the emotional distress one may experience when reading a passage, watching a video, or engaging with sensitive content. Thus, evidence shows that these warnings could, in fact, be harming the people that they were meant to protect. Instead of increasing the amount of trigger warnings, there should be more attention and access to the various methods of mental health care.

 

Yes
Source Name: 
Slate
Author Name: 
Shannon Palus

The Dominance of the White Male Critic

Wednesday, July 31, 2019

What are the dangers of an outlier critiquing another culture’s craft? What happens when that one perspective becomes more valuable than the voices of those whose story is being told? In this read, we learn how the voice of the white male critic oppressively dominates conversations surrounding our arts and culture industry and discover ways to uplift and support the work of critics of color.

 

Yes
Source Name: 
The New York Times
Author Name: 
Elizabeth Méndez Berry and Chi-hui Yang

Krisi Packer

Your Fans Don't Care How Excited You Are (and Other Lessons on Social Media Authenticity)

Posted by Krisi Packer, Jul 10, 2019


Krisi Packer

The digital landscape is crowded, and with human attention spans coming in at 8.25 seconds (yes, that’s shorter than the attention span of a goldfish), arts marketers need to create content that not only stands out but also helps them connect with their audiences.

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Sunday, November 11, 2018 - 9:00am to 10:15am

Ijeoma Oluo is an American writer who authored So You Want to Talk About Race and has written for several newspapers as well as online news platforms. Oluo has written for The Guardian, Jezebel, The Stranger, Medium and The Establishment, where she is also an editor-at-large. Born in Denton, Texas and based in Seattle, Washington, in 2015 Oluo was named one of the most influential people in Seattle, and in 2018, she was named one of the 50 most influential women in Seattle. Her writing covers misogynoir, intersectionality, online harassment, the Black Lives Matter movement, race, economics, parenting, feminism and social justice. Many of her articles have gone viral, specifically because of the importance of her critiques of race and the invisibility of black women's voices in the United States, as exemplified in the coverage of her interview with Rachel Dolezal.

PERFORMANCE BY: NW Tap Connection
NAMP Resource Categories: 

Ceci Dadisman, Mark Cardwell, Beth Prevor, and Rob Maguire talk about their greatest challenges as arts marketers and why they’re looking forward to this year’s National Arts Marketing Project Conference. Learn more about 2018 NAMP Conference in Seattle: https://namp.americansforthearts.org/

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Mr. Ceylon Narvelle Mitchell

7 Essential Tools to Empower Artists as Entrepreneurs

Posted by Mr. Ceylon Narvelle Mitchell, Jun 18, 2019


Mr. Ceylon Narvelle Mitchell

Arts organizations can help individual artists succeed by providing professional development opportunities that build artists’ sustainability and capacity, thereby boosting our nation’s overall creative economy. Here are 7 essential tools that can empower artists as entrepreneurs.

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Art Branding Sucks

Bad arts advertising, it’s everywhere once you start to notice it. If Hollywood movies were as bland and formulaic as their posters, there’d be no point in going to see them. If the writers, directors, and performers on Broadway were as memorable as their publicity materials, their shows would be unwatchable.

Yes
Source Name: 
Fast Company Design
Author Name: 
Brian Millar

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