This holiday season, Henri Bendel is partnering with Americans for the Arts and New York-based artist James Goldcrown. Today, from 5-9 p.m., Henri Bendel will unveil a JGoldcrown original Love Wall mural to introduce their holiday campaign "From Bendel with Love" at Bendel’s flagship store in New York City. Henri Bendel will donate 10 percent of proceeds from this in-store event, up to $10,000, to Americans for the Arts.
Goldcrown's Love Wall marks the artist’s first work at a Fifth Avenue landmark building, a complement to the brand’s long-standing history of partnering with artists such as Andy Warhol, Izak Zenou, and Megan Hess.
“It has been a pleasure concepting and working with James Goldcrown on the holiday window installation this year,” said Henri Bendel Creative Director Pina Ferlisi. “Having been a fan of his work for quite some time, we wanted our store to reflect a message of love and togetherness during the holidays and we thought James’ mural would serve as the perfect reminder to spread the love this season.”
“I am thrilled to partner with Henri Bendel on this year’s holiday window display," said artist James Goldcrown. “Bringing the Love Wall inside a legendary Fifth Avenue landmark is a huge honor. I look forward to spreading the love with millions of tourists and New Yorkers alike this holiday season.”
The #BendelLoveWall mural will be reproduced in the brand’s 28 other stores nationwide for the duration of the holiday season.
The Fifth Avenue Windows and Atrium:
James Goldcrown’s Love Wall mural is showcased on Fifth Avenue with four-story display of bleeding hearts overlaying Henri Bendel’s legendary façade. The main window is inspired by the juxtaposition of Art Nouveau and modern street art – the contrast between a refined art movement and a grass roots, graffiti wall. The centerpiece of the atrium is Henri Bendel’s iconic two-story tree topped with ten large ornaments – giant versions of the ornaments for sale in the actual holiday collection.
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Henri Bendel, the legendary Fifth Avenue retailer, represents the very best of The New & The Next in handbags and fashion accessories. Founded in 1895, the brand is known for its iconic brown & white striped shopping bags and its Bendel girl illustrations. With 29 stores nationwide and headquarters in Manhattan, the accessories brand continues to be inspired by the energy and spirit of the city of New York. Visit the ultimate girl’s playground at www.henribendel.com
JGoldcrown is a self-taught artist/photographer based in New York. In 2007, JGoldcrown moved to New York and re-entered the fashion world. He began incorporating mixed media into his photography influenced by his previous days as a street artist in the early 90's. In 2014, JGoldcrown started a workshop called The Shed Project which allowed people to interact in his studio space. In 2015, he had his first show at Miami Basel where his work sold out in 2 hours. JGoldcrown is now known internationally for his Bleeding Hearts/Lovewall murals that can be seen around New York, Austin & L.A.
Americans for the Arts
Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. With offices in Washington, D.C. and New York City, it has a record of more than 55 years of service. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at www.AmericansForTheArts.org