November 9-12 at The Westin Seattle Hotel

Monday, November 5, 2018

Americans for the Arts and The Seattle Office of Arts & Culture will host the annual National Arts Marketing Project (NAMP) Conference at The Westin Seattle in Seattle, Washington on November 9-12, 2018. The largest gathering of arts marketers in the country, the conference is a critical forum for arts marketers to discuss the newest and most important marketing tools, the rapidly shifting demographics and behaviors of consumers, as well as how arts and culture organizations can best remain relevant in a time of flux and uncertainty. 
More than 60 marketing experts will lead 35+ educational sessions on topics such as digital marketing, cultural equity, audience engagement, social media, analytics, storytelling, and growing revenue. The conference also features two preconferences on Friday, November 9, including a race, equity, and advocacy in the arts training, as well as a workshop on building new diverse audiences and effectively communicating and marketing to a more diverse population.
Keynote speakers include:
  • Tasia Duske, CEO of Museum Hack, a renegade tour company; November 10, 9 a.m. – 10:30 a.m., in Grand Ballroom II/III (4th Floor). Duske will convene the conference with a keynote on how her company is repurposing the museum tour as a tool for engaging new audiences and rethinking art criticism.
  • Ijeoma Oluo, award-winning writer and editor; November 11, 9 a.m. – 10:30 a.m., in Grand Ballroom II/III (4th Floor). Oluo, author of So You Want to Talk About Race, will deliver a keynote on supporting sustainable diversity in the arts. Following her keynote, from 10:30 – 11:00 a.m., she will be signing copies of her book in the bookstore in CenterStage. 
  • Kamilah Forbes, director, producer, and cofounder/artistic director of Hi-ARTS, an urban arts advancement organization; and executive producer of The Apollo Theater; November 12, 10:45 a.m. – 12:30 p.m., in Grand Ballroom II/III (4th Floor). Forbes will close the conference with a keynote sharing her experience and insights on maintaining relevance in the changing landscape of local and national demographics, and how to keep your energy up and your head in the game. 
For a detailed schedule of the NAMP Conference workshops, speeches, and events, visit the conference website. Use #NAMPC on social media channels to get a flavor for the conference and connect with attendees. Conference keynotes will be recorded and archived on Americans for the Arts’ YouTube channel
The 2018 National Arts Marketing Project Conference is generously supported in part by The Wallace Foundation.
Press interested in covering the conference should contact Inga Vitols at 202-371-2830, or email
Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. With offices in Washington, D.C. and New York City, it has a record of more than 55 years of service. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at
Seattle Office of Arts & Culture manages the city's public art program, cultural partnerships, grant program, the Langston Hughes Performing Arts Institute, and The Creative Advantage initiative in the effort to foster a city driven by creativity that provides the opportunity for everyone to engage in diverse arts and cultural experiences. In alignment with the City's Race and Social Justice Initiative, they work to eliminate institutional racism in their programs, policies and practices. The Office is supported by the 16-member Seattle Arts Commission, citizen volunteers appointed by the mayor and City Council. Additional information is available at