Tuesday, January 4, 2005

01/04/2005

Predicting What Tickets You'll Buy

John Elliot is getting attention for his direct marketing analysis of arts audiences and how likely they are to buy tickets for a given show. He has "detailed computer analysis of consumers' purchasing patterns and statistical models to track down the most likely ticket buyers for cultural district shows. His secret weapon? A database of 425,000 households based on 14 years' worth of ticket sales."

Pittsburgh Post-Gazette 12/30/2004