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  1. NAMP Newbie Meet & Greet

    If this is your first time at the NAMP Conference, grab your breakfast and meet other NAMP Newbies during this morning meet-and-greet. Date:  Saturday, November 16, 2019- 8:15am to 8:45am Conference Session Track:  YOU Section:  Conference Schedule (Year ...

  2. A Content Manager's Guide To Website Accessibility

    If web accessibility isn’t already on your radar, it should be.  At the heart of accessible design are the Web Content Accessibility Guidelines (WCAG), a central element of a series of web accessibility guidelines. While many of the accessibility standard ...

  3. Fueling Evangelism in the Arts

    Word of mouth is likely one of the top sources attendees cite when asked how they heard about your events. However, marketers spend a lot of time and money getting new people in the door and less effort providing tools and resources to help evangelists sp ...

  4. Grow Your Brand Through Storytelling

    As the 30-year-old Oklahoma Contemporary Arts Center plans to open a 4.6-acre campus in March 2020, the organization has dramatically increased engagement online, in person, on traditional media and through fundraising. In two years, we’ve grown attendanc ...

  5. A Tactical Guide to Achieving Engagement with Diverse Audiences

    Data shows us that the U.S. population has been steadily diversifying, yet the average demographic of most current arts audiences has remained stagnant and does not reflect the diverse makeup of our communities. In time, we will simply run out of the type ...

  6. Comparing Your Organization Through Arts Industry Benchmark Data

    Using data from 400+ performing arts organizations, the Spektrix Insights Report provides industry benchmarks for how your organization compares to your peers in key metrics such as reattendance, proportion of sales online, click-through rates, donation a ...

  7. Marketing Arts Education Programs Effectively

    Participants in this interactive Arts Education Marketing workshop will leave with a complete understanding of the unique marketing problems facing arts education programs. Whether you represent a well-established non-profit with a large subscriber base t ...

  8. Rethinking Loyalty for the Future

    When it comes to increasing loyalty, are theater administrators continuing to try to fix a broken system rather than changing that system entirely to meet our new reality? Three years ago, Curious Theatre Company began an incubation period for a new form ...

  9. Together, We Are Stronger

    Collaboration has been a highly desired goal for arts organizations for a long time. Some are great at it. Finding a complimentary partner organization can be challenging, whether it’s for artistic content or with marketing resources. What can it look lik ...

  10. Telling The Bigger Story

    (This session was formely known as "A Capital Campaign Story") A major PR campaign is a significant moment within the life cycle of any nonprofit organization, and within the arts, it is a pivotal time for thinking strategically about the future ...

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