Americans for the Arts

Search results

1. A Map to Success: Crafting a Marketing Plan for Young Musicians

   Young Musicians learned how to better market their diverse programs to regional audiences. ...

   http://namp.americansforthearts.org/a-map-to-success-crafting-a-marketing-plan-for-young-musicians

2. Planning for Success: The Business of Art Basics

   Artists in Boise, ID learned the necessary planning skills to take their careers to the next level in today’s marketplace. ...

   http://namp.americansforthearts.org/planning-for-success-the-business-of-art-basics

3. The Art of Relevance: Mattering More to More People

   175 Denver-based arts leaders learned to increase the relevance of their work to the many audience segments and communities that they serve through. ...

   http://namp.americansforthearts.org/the-art-of-relevance-mattering-more-to-more-people-3

4. Not All Marketing Dollars Are Created Equal … And That’s Okay

   30 arts organizations studied effective budget allocation and learned to create an integrated marketing plan in order to maximize impact, minimize cost, and measure effectiveness—no matter budget size. ...

   http://namp.americansforthearts.org/not-all-marketing-dollars-are-created-equal-%E2%80%A6-and-that%E2%80%99s-okay

5. Creating Diverse Audiences for Dynamic Community Engagement

   Performing arts organizations in Raleigh, NC gained the tools for achieving dynamic community engagement and explored strategies for engaging diverse communities.  ...

   http://namp.americansforthearts.org/creating-diverse-audiences-for-dynamic-community-engagement

6. Building, Diversifying, and Sustaining New Audiences

   Grantees of the Regional Arts Commission of St. Louis developed a framework that helped identify, invite and cultivate an audience in a way that reflects artistic and organizational values. ...

   http://namp.americansforthearts.org/building-diversifying-and-sustaining-new-audiences

7. Data-Driven Marketing: Taking Santa Fe Audience Relationships to the Next Level

   25 Santa Fe arts organizations expanded their understanding of successful marketing tactics, connected and collaborated with colleagues, and took home an actionable plan for implementation at their organizations. ...

   http://namp.americansforthearts.org/data-driven-marketing-taking-santa-fe-audience-relationships-to-the-next-level

8. Culture Track In Action: How to Translate Audience Insights into Innovative Strategies

   Building on key themes that emerged from the Culture Track study, Denver-based arts organizations explored critical shifts in audience behavior, investigating how the findings relate to the Denver landscape.  ...

   http://namp.americansforthearts.org/culture-track-in-action-how-to-translate-audience-insights-into-innovative-strategies

9. Audience Engagement in Three Acts: Audience Acquisition, Retention, and Diversification

   As arts marketers, acquiring new audiences while working to retain, engage, and diversify our current audiences is a challenging goal. Small and mid-sized organizations learned tangible tactics to increase visibility and audience engagement through integr ...

   http://namp.americansforthearts.org/audience-engagement-in-three-acts-audience-acquisition-retention-and-diversification

10. Marketing for Individual Artists: Strategies for Designing and Building an Online Presence

    Over 50 established artists focused on enhancing their online presence, including websites, digital portfolios, social media, e-communications, and e-commerce. ...

    http://namp.americansforthearts.org/marketing-for-individual-artists-strategies-for-designing-and-building-an-online-presence

Pages