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The pARTnership Movement

The BCA 10: Celebrating Business Support for the Arts

Wednesday, October 2 marked the annual BCA 10: Best Businesses Partnering with the Arts in America gala, held at the Central Park Boathouse on a beautiful Manhattan evening. Ten companies were selected for the award based on their outstanding partnerships with the arts. The ceremony also included the induction of Northwestern Mutual into the BCA Hall of Fame and the celebration of Humana Chairman Michael B. McCallister, recipient of the BCA Leadership Award. Highlights of this year’s gala included an inspiring speech by Americans for the Arts CEO Robert L. Lynch, enthusiastic words from BCA Executive Board Members, and a performances by the Aetna Volunteer Jazz Band and acclaimed actor Brian d’Arcy James, known for many TV and Broadway performances including his title role in Shrek: The Musical. For more about the gala and the 2013 BCA 10 honorees, visit the pARTnership Movement.

Local Law Firms Create Colorful Community Connections
Who are the artists behind the mural that adorns downtown Nashville’s unique hub for bicycle tours and rentals? Why, a group of attorneys from two local law firms, of course! The Bicycle Bus mural project is the result of a collaborative effort between the owner of a Nashville bicycle shop, a local muralist, and attorneys who dedicated their lunch hours to beautifying a repurposed school bus. The Arts & Business Council of Greater Nashville facilitated this partnership in which the law firms reaffirmed their support for the arts, connected with the Nashville community, and encouraged their employees to engage their creative juices. Read more about the Bicycle Bus mural collaboration at the pARTnership Movement.

P.S. ARTS and Tommy Hilfiger Celebrate Launch of Arts Education Program
Tommy Hilfiger and P.S. ARTS are celebrating the launch of a unique arts education curriculum in Los Angeles. Designed specifically for students with autism and special needs, the Tommy Hilfiger-P.S. ARTS Education Program includes funding for year-round arts education curriculums at both Walgrove and Grand View Elementary Schools led by full-time teaching artists. The Tommy Hilfiger Corporate Foundation's support of P.S. ARTS reflects the Foundation's ongoing commitment to autism related programs across North America. Tommy and Dee Hilfiger are both passionate and long-time supporters of the autism community, raising funds and awareness of the disorder. Read more at the pARTnership Movement.

The Beauty of Giving: David Yurman to Support the Arts and Arts Education this Holiday Season
In celebration of the holiday season, David Yurman invites clients to kick off their holiday purchasing by shopping for a cause with the “Beauty of Giving” program. In retail stores on Saturday, November 30 and online on Monday, December 2, shoppers will have the option to make a 10% donation to Americans for the Arts from their purchases. On Cyber Monday, online shoppers will receive a special insert in their order reminding them that a portion of their purchase was donated to charity. They will also receive a complimentary corded rope bracelet in pink, citrine or green, while supplies, last when placing an order at DavidYurman.com. For more information, contact Masha Raj, Director of Corporate and Foundation Relations, Americans for the Arts.

How Do You pARTner?
Do you have or know of an arts and business partnership you'd like us feature nationally on the pARTnership Movement? Send us your stories!

Private Sector Network

Houston Arts Alliance Launches Arts & Business Council of Greater Houston
Houston Arts Alliance is launching the Arts & Business Council of Greater Houston as an initiative to create more sustainable arts organizations, build stronger support for the arts by businesses, and share knowledge and best practices that will enhance the business skills of arts and culture organizations. As an affiliate of Americans for the Arts, the initiative will offer programs and services focused on leadership training, volunteerism, and employee engagement. Read more at the pARTnership Movement.

“The Greater Houston area has more than 500 cultural, visual, and performing arts organizations. It is evident that the arts and culture community in Houston is thriving, and the city supports initiatives that will continue to preserve Houston’s rich and diverse cultural traditions. Offering a specific initiative that encourages talented business professionals to exchange best practices with the creative community confirms Houston’s commitment to creating a more sustainable creative culture.”

- Mayor Annise Parker, Houston, TX

Arizona Citizens for the Arts Relaunches Business Volunteers Arts®
Business Volunteers for the Arts® (BVA), a program matching business professionals with arts organizations needing skills-based consulting expertise to meet their mission and expand their impact in the community, was “relaunched” by Arizona Citizens for the Arts at a celebration during Pro Bono Week in October. BVA suspended operations in 2012 with the closing of the Arts and Business Council of Greater Phoenix. With funding from Wells Fargo and under management by Arizona Citizens for the Arts, BVA was reintroduced to the community at a celebration on Wednesday, October 23 at Wells Fargo History Museum in downtown Phoenix. Visit the pARTnership Movement to read more and to view the following video from Arizona Horizon, which includes an interview with Robin Hanson, a business volunteer from Arizona Citizens Action for the Arts.

 

Facts and Figures

Arts Sponsorship Spending to Total $923 Million in 2013
According to IEG, spending on the arts is growing at a healthy clip, but growth is tempered by the reluctance at many arts organizations to move beyond charitable donations in favor of true marketing partnerships. The following iconograph at Sponsorship.com shows an expected 3.3 percent growth in arts sponsorship for 2013, lagging the projected 5.5 percent increase for the entire sponsorship industry.


Take Note

National Arts Marketing Project (NAMP) Conference
Listen in live to the keynote conference speakers from this year’s NAMP Conference in Portland, OR, whose valuable discussions on teamwork and entrepreneurship will be webcast from the conference at ArtsMarketing.org. On Saturday, November 9 from 9:00 a.m.-10:30 a.m. PST, tune in to hear lessons on promoting community culture and teamwork from Opening Keynote speaker Kevin Carroll, inspired by his work with Nike, ESPN, and more. Then on Sunday, November 10 from 12:00p.m.-1:30 p.m. PST, Etsy’s Vice President of Values and Impact Matthew Stinchcomb will be speaking on how an organization can stay intimate and community-connected while continuing to grow. Learn more about NAMPC 2013 at ArtsMarketing.org.
 

WEBINAR: 2013 BCA 10 Case Studies
November 21, 2013 at 3:00 P.M. EST

Hear directly from 2013 BCA 10 honorees about why they partner with the arts and learn how to create successful partnerships between the arts and business in your community. For more information and to register, visit Americans for the Arts Webinars (no cost to Americans for the Arts members—join now and save!). This webinar is presented in partnership with the Arts and Business Council of New York. Americans for the Arts thanks Aetna for its generous support of this program.
 

Work With Us

Now Hiring: Private Sector Initiatives Coordinator, Americans for the Arts
Here is your chance to work with us to strengthen our programs for the private sector network. We are hiring a Private Sector Initiatives Coordinator based in Americans for the Arts' NYC office. The Private Sector Initiatives Coordinator designs and executes programs that serve the unique needs of local arts agencies working to advance private sector support for the arts from both businesses and foundations. The Coordinator develops ongoing strategies and professional development tools to track and promote trends in arts and business partnerships, foundation giving, volunteerism, and local models of success. For more information and to apply, visit AmericansForTheArts.org.

Speaking from Experience

"Northwestern Mutual believes in the long-term benefits of sponsoring arts in the community. The arts inspire us to think differently and use new skills in all kinds of work. Our Foundation takes great pride in fostering and supporting an arts scene that not only provides entertainment, but also economic growth."

- John E. Schlifske, Chairman, President and CEO, Northwestern Mutual,
2013 Inductee to the BCA Hall of Fame

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