Frances is a key strategist and project manager at Shepherd, a full-service marketing firm based in Jacksonville, Florida. She has experience in public relations, social media, account planning and marketing strategy. Her industry experience includes arts marketing, transportation and logistics, public utilities and attractions and tourism.
Frances holds a Bachelor of Science in Communication and advertising from the University of North Florida.
A full service advertising agency, we are the marketing arm of the St. Johns Cultural Council (http://www.stjohnsculture.com).
St. Johns County, known as “Florida’s Historic Coast,” was settled by the Spanish more than 450 years ago. Yet the area’s wealth of activities wasn’t seen as a unique cultural destination. The St. Johns Cultural Council asked us to help tell their story of heritage, arts and culture. We created a cultural destination brand for the region, www.HistoricCoastCulture.com. Annually, we develop their Marketing Plan and manage paid advertising, creative, social media, public relations and digital targeting efforts to attract cultural travelers. Over five years, we’ve grown the destination to a place where visitors truly experience “Culture Around Every Corner”.