Mr. Alex Parkinson
Alex Parkinson is a senior researcher and director, Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy, and communications and marketing, and is the executive editor of the Giving Thoughts and SNCR blogs and accompanying online publications. He is the author of Socially Minded: Convincing the C-suite of Social Media’s Benefits, Unlocking Value from Integrated Corporate Communications and Marketing, Making Sense of Social Impact Bonds for Companies, Using Corporate Philanthropy to Build Long-Term Perspectives and Better Together: Why A United Front Can Propel Diversity and Inclusion and Corporate Philanthropy in the United States. In addition, he is co-author of Business Contributions to the Arts, Employees as Brand Ambassadors: The State of Employee Advocacy, The State of Digital and Social Media Risk Management and Corporate Communications Practices.
Alex led the integration effort between the Society for New Communications Research (SNCR) and The Conference Board when the two organizations came together in February 2016. He serves as the combined entity’s Associate Director and is a member of the SNCR Advisory Board.
Before joining The Conference Board in September 2013, Alex worked as a Senior Consultant in London and New York for corporate social responsibility (CSR) consultancy Context. He has advised some of the world’s leading multinationals on CSR communications and strategy development. His clients included Bloomberg, Brown-Forman, BSkyB, Burt's Bees, Cisco, HP, International Paper, PepsiCo, Roche, Standard Chartered, Syngenta, Teva Pharmaceuticals, and Vodafone.
Alex spent two years working as a reporter and sub-editor for UK-based financial media companies VRL KnowledgeBank and Vitesse Media. His stories appeared in publications including Business XL, Information Age, International Accounting Bulletin, The Accountant, and What Investment.
Alex holds a BSc in Economics and International Development from the University of Bath, United Kingdom.