Ms. Nella Vera
Nella Vera is the Director of Marketing for BFV Management, a theatrical producing group that includes several current and upcoming Broadway and off Broadway properties, as well as Broadway’s premier supper club, Feinstein’s/54 Below. She is also the Director of Marketing for the Commercial Theater Institute, an organization dedicated to training and developing emerging theater producers. Prior, she was a Group Director at Serino/Coyne, New York's largest live entertainment marketing agency where she managed client relationships, provided strategic direction and campaign execution for Broadway and non-profit performing arts clients. As Director of Marketing and Communications at Theatre for a New Audience, she led the company’s marketing and branding efforts in the opening of a new center for Shakespeare and classical theater, resulting in a 300% increase in subscribers and doubling the number of patrons under the age of 30. For three years, she was the Director of Marketing at The Public Theater, where she oversaw marketing and audience development for five venues, as well as Shakespeare in the Park and the Under the Radar Festival. Other experience includes positions at Center Theatre Group in Los Angeles, the Tony-winning Signature Theatre Company, and Manhattan Theater Club.