Mr. Steven Roth
Steven Roth is President of JCA Arts Marketing. Cultural organizations throughout North America have benefitted from JCA Arts Marketing’s expertise: maximizing their income, and increasing attendance through data-enriched, collaborative, strategic and technical solutions.
Steven has delivered diverse projects, including marketing and segmentation strategies, CRM readiness assessments, pricing studies, and house re-scalings. Steven has worked with arts and culture organizations of all types and sizes. He is a frequent speaker at industry conferences – this is his 10th year presenting at NAMP - and has taught graduate level courses in Arts Marketing and Customer Relationship Management at Boston University.
He has been a guest lecturer at Universities in the United States and China.
Steven has served on the boards of Arts Boston and Project Audience.