Mr. Philippe Ravanas
Philippe Ravanas is Professor and Chairman Emeritus of the Business & Entrepreneurship Department of the College. From 2010 to 2016 he led, managed & developed academic programs with 800 + students enrolled, a full- and part-time faculty of 150, and a curriculum of 120 classes. He is an international expert in pricing, revenue management, cultural policy, sponsorship and entertainment marketing. He is a Visiting Professor at the University of Montreal (Canada),at the Central Academy of Drama of Beijing (China), and a Research Fellow at the Beijing International Studies University. He previously served as Corporate Communications VP at Disneyland Paris. He participated in its launch and developed pan-European marketing strategies with its sponsors, including Coca-Cola, Mc Donald's, Mattel and Nestlé. He contributed to the redefinition of its pricing strategy and served as its official spokesperson, reporting directly to the CEO and successfully turning around adverse press opinion. He then joined Christie's Auction House in London and New York, where he took charge of its worldwide client relationship management strategies, processes & database.
He is the Associate Editor of the International Journal of Arts Management & a contributor to the Journal of Cultural Economics. He is a co-author of Marketing Culture & the Arts and of Marketing Planning for the Arts.
He has lectured in the US, Canada, Russia, Spain, Austria & France. He has coached many cultural institutions in drafting a marketing plan. He has provided consulting services to the United Nations Conference on Trade & Development, the World Trade Organization, the European Parliament, the National Geographic Society, The Wallace Foundation, the Chicago Community Trust, Amazon, RCA, Technicolor, Columbia Sportswear, AC Nielsen, General Electric, Daimler-Benz, Kimberly Clark.