Americans for the Arts

Twenty-five years ago American orchestras began a conversation about what would happen to excellence in performance if orchestras broadened their missions to focus on education and community engagement. The fear, unfounded, was that excellence would be compromised. The opposite was true. Today, administrators of top performing arts organizations are begging for those of us who train artists to start training like it’s the 21st century and not the 19th. More than new skills—which is certainly part of it—this requires something more difficult: a change in the mindset of musicians. We must understand we’re all in the audience development business.

It is exciting and remarkable news that the 2018 Pulitzer Prize in music went to rapper Kendrick Lamar for his album DAMN. Lamar is the first composer outside of the classical or jazz arenas to be awarded a Pulitzer. And one of the critical subtexts of his win is the message that it sends about how musical boundaries are uncontained—they are breaking down. For too long we have seen art and music as a function of silos—pop here, classical over there, jazz somewhere else, you get the idea. It doesn’t work anymore. It is artificial. In fact, I would argue that the worst thing that ever happened to classical music was when it became walled off from the broader culture early in the 20th century.