At the intersection of arts, data analytics, healthcare and future of work, Underestimated People of Purpose (UPOP) delivers powerful information to business leaders to assist in aligning culture change management programs with enterprise innovation strategies. UPOP’s withstella initiative, an inclusive innovation pilot being led by UPOP in collaboration with BOMA Global and diverse organizations across five major U.S. cities, seeks to expand opportunities for artists who want to collaborate with industries and use data analytics to operationalize the economic viability and cultural value for investing in this emergent creative workforce model.