University of Michigan Credit Union (UMCU)
2021 Arts + Business Partnership Award Honoree
Since 1954, University of Michigan Credit Union (UMCU) has been a community leader in the arts by not only providing support through its own financial products but also through various strategic partnerships, grants, donations and company projects aimed at strengthening the local ecosystem. UMCU has a broad-based marketing strategy that includes an external presence in local arts spaces and events as well as inviting the arts into their spaces to share with their own employees.