Artist and Cultural Exchanges are a long-term and proven strategy for improving relations between countries, communities, and their peoples. Local Arts Agencies historically have supported, funded, and developed successful cultural exchange programs - but cultural diplomacy is one side of the global engagement coin. Learn how local arts agencies and their partners are employing economic development strategies such as expanding markets, encouraging trade, and fostering international cultural tourism to build bridges internationally while serving their communities locally.

Presenters:

Mary Hammond, Executive Director

Robin Malpass, Marketing Consultant

Paducah Convention & Visitors Bureau (CVB), Paducah, KY

@PaducahCVB

Tom Bensen, Executive Director

Missoula Cultural Council, Missoula, MT

@missoulaculture