Americans for the Arts

Nonprofit organizations have focused on websites as their primary strategy for online fundraising. They were dismissing the importance of email to their organization's success. However, the emphasis may be changing. To support this shift, this report was published to provide valuable information to nonprofits on email management.

Many theatres across the country are searching for Internet strategies that will enhance the organization's work, extend the patrons' online experience and significantly impact the box office. Three articles examine how theatres can enhance their online presence - building strong objectives, understanding who is online and what they want, creating inventive online promotions, the importance of customer service management and the use of viral marketing through email.

In summer 2004, the Bayer Center for Nonprofit Management (Bayer Center) conducted a survey to find out how nonprofit organizations in western Pennsylvania use technology to accomplish their missions.

In response to new technologies, the National Film and Video Policy was created for the Canadian film industry. It defines complementary roles for the public and private sectors in film and video, roles which reflect their evolution over the last three decades and are adapted to the new environment. It calls for positive and stimulative measures to strengthen the public and private sectors in all their manifestations - production, marketing, promotion, distribution and exhibition. Such a comprehensive approach is demanded by the intricate interdependence of the various activities carried out

In fall 2002, the Bayer Center for Nonprofit Management (Bayer Center) conducted a survey to find out how nonprofit organizations in western Pennsylvania use technology to accomplish their missions.

In Copyrights and Copywrongs, the author tracks the history of American copyright law and also argues persuasively that current American copyright law hinders cultural production which contributes to the poverty of civic culture.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

I advocate a more broadly based approach to the use of the computer in art education than that currently prevailing in most educational systems. My label for this broader approach, computer-mediated art education, has the dual advantage of reminding art educators both of the need to address the ways in which computer use affects the arts and of the catalytic nature - resulting in the reconfiguration of the teaching process itself - of computer use in the classroom. Because this latter aspect is well documented in the general literature on computing in education, I will concentrate here on the

How do museums and libraries assess the needs of their users in relation to the digital products and services they are developing? What can institutions do to determine whether or not they have successfully met users needs? To answer these questions, IMLS commissioned a study of the needs-assessment practices used in digitization projects funded through National Leadership Grants (NLG) and grants to State Library Administrative Agencies (SLAAs) over a three-year period (Federal fiscal years 1998, 1999, and 2000).

Cultural Initiatives Silicon Valley has created the first-ever cultural policy simulator: a software program aimed at demonstrating how the skillful application of investments in culture can, over time, build stronger communities and economies. The simulator, entitled Great Cities, was designed to highlight the benefits of investments in arts education, cultural facilities, organizational effectiveness, cultural marketing, and increased output of cultural programming to business and civic leaders in Silicon Valley. Beyond this primary audience, Great Cities should be useful for helping arts

Free Culture looks at how the big media corporations are using legal avenues to regulate new technologies that subsequently shrink the public domain of ideas, and how these corporations are using these same technologies to control what we can and can't do with culture.

For nonprofit organizations the Internet represents an unprecedented and highly cost-effective opportunity to build and enhance relationships with supporters, volunteers, clients and the community they serve. As ePhilanthropy has emerged, organisations have discovered that consistent and deliberate e-mail communication that drives traffic to the organisation's well-organised and informative website has become the key to success.

Examines the organizational features of the media arts, placing them in the context of the broader arts environment and identifying the major challenges they face.

Drawing on legal, historical, and qualitative research, the author explores the propertization of academic work and shows how that process is shaking the foundations of the university, the professoriate, and intellectual property law.

Definitions of computer terms are listed To hundreds of thousands of users of personal computers, the technical vocabulary surrounding the machines is as familiar as a sportscaster's language is to a baseball fan. But to those who are new to these machines, which many technology forecasters believe will someday be as common as telephones, the following glossary is meant as a help in the transition from novice to expert.

Definition of terms used in the development of a computer system such as hardware and software. In the area of the application of microcomputers to the arts, one fact is clear: administrators look upon the selection, purchase and implementation of a small computer with all the confidence of a groom on his way to meet a mail-order bride. While far too much has been made of the need for computer literacy, most administrators find themselves ill-equipped to explore the infinite world of office or personal computers.