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Ms. Erin Rech
Erin Rech runs the digital team at aka NYC in all their advertising, marketing, social and interactive campaigns for live entertainment. Recent clients include Broadway’s Matilda the Musical, The Anarchist, GlenGarry Glen Ross, and A Streetcar Named Desire as well as Atlantic Theater Company, Atlantic Acting School, Tribes, and the Terracotta Warriors and SPY exhibitions at Discovery Times Square. Prior to aka, Erin worked at The Broadway League and The Tony Awards® as Director of New Media. While there, she led the digital strategy for the Tony Awards on their websites, social media, and e-mail campaigns, and created partnerships with CBS, IBM, Avis, InterContinental Hotels & Resorts, and Macys. She previously worked at The Rodgers & Hammerstein Organization as manager of marketing and interactive media and supervised the redesign of their award-winning website. Erin received her B.A. from the University of California, Los Angeles.
Session(s): Insider’s Technology Guide to Measuring and Improving Your ROI