Arts partnerships frequently offer companies effective and cost-efficient methods of achieving critical business goals. Americans for the Arts is producing a series of eight essays that will explore and illustrate the different types of benefits that arts partnerships can bring to your company. This particular essay addresses how to build your market share, enhance your brand, and reach new customers by partnering with the arts to put your business in the spotlight.

Arts partnerships offer companies effective and cost-efficient methods of achieving critical business goals. In fact, 79% of businesses agree that the arts increases name recognition, and 74% of businesses say the arts offer networking opportunities to developing businesses (2010 BCA National Survey of Business Support for the Arts). The second essay in The pARTnership Movement essay series, Put Your Company in the Spotlight, shares stories of how some of America’s top companies partner with the arts to build market share, enhance their brand, and reach new customers.